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Directions Magazine - Top Stories

• 

  Podcast: Outdoor gear purveyor REI Presents on the Company’s New User-generated Maps Campaign

  Fetched: August 22nd, 2008, 5:21am CEST

  Tags:  Article  

  REI's Rico Simpkins, Online Community Development Manager, speaks about the past, present and future of REI. Up until now, REI's Internet presence has been merchandise-based. REI's new goal is to bring the community they foster in their stores, to the Web, part of which is getting users to share vacation information such as user-generated maps of their travels. In Rico's words, he wants to develop an "online" community that gets people "offline."