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Directions Magazine - Top Stories

• 

  Driving Business Value with Geographic Business Intelligence

  Fetched: August 28th, 2008, 4:31am CEST

  Tags:  Article  

  VF Corporation, the world's largest apparel company, believes in location intelligence. It's using the technology to learn what consumers want in each geographic area. Then, by feeding demand, VF can enhance profits. Learn how VF worked with SRC to boost the bottom line by tracking 10,000 retail locations, more than 100,000 SKUs (stock keeping units) and 200 lifestyle variables.